This six second short film was commissioned by YouTube to premiere at SXSW to show off the power of short-form ads. 

Press:

Ad Age - Around the World in 80 Days in 6 Seconds: YouTube Challenges Agencies to Shrink Classic Books into Short Ads

Adweek - YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos

Creativity (Ad Age) - YouTube Challenges Agencies to Shrink Classic Books Into Six-Second Ads

The Drum - Google mines the value of storytelling

Campaign US - Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Tubefilter - Agencies Retell Classic Books Using YouTube’s Six-Second Ad Format

The Drum - Five cool things from SXSW: robots chatting, YouTube's 6 second haikus and more

(Brazil) Propmark: YouTube presents classic novels em just six seconds at SXSW

(Canada): Globe and Mail - Google showcases how shorter is sometimes better in digital advertising

MediaPost - Agencies Do 6-Second YouTube 'Classics'

A Plus - Nerd Out With YouTube’s 6-Second Ads For Famous Works Of Literature

(Germany) W&V - Literary Classics in 6 Seconds: YouTube promotes its Short Videos

Melville House - These six-second YouTube ads gave me a new appreciation for classic literature

Meo Social - YouTube dares agencies to shrink classic stories into six-second ads

Taxi - YouTube Crams Classic Books Into Six-Second Clips Using Wholly New Ad Style

Econsultancy - Can brands tell a story in six seconds? YouTube hopes so

Video Advertising News - YouTube challenges brands