This six second short film was commissioned by YouTube to premiere at SXSW to show off the power of short-form ads.
Press:
Adweek - YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos
Creativity (Ad Age) - YouTube Challenges Agencies to Shrink Classic Books Into Six-Second Ads
The Drum - Google mines the value of storytelling
Campaign US - Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW
Tubefilter - Agencies Retell Classic Books Using YouTube’s Six-Second Ad Format
The Drum - Five cool things from SXSW: robots chatting, YouTube's 6 second haikus and more
(Brazil) Propmark: YouTube presents classic novels em just six seconds at SXSW
(Canada): Globe and Mail - Google showcases how shorter is sometimes better in digital advertising
MediaPost - Agencies Do 6-Second YouTube 'Classics'
A Plus - Nerd Out With YouTube’s 6-Second Ads For Famous Works Of Literature
(Germany) W&V - Literary Classics in 6 Seconds: YouTube promotes its Short Videos
Melville House - These six-second YouTube ads gave me a new appreciation for classic literature
Meo Social - YouTube dares agencies to shrink classic stories into six-second ads
Taxi - YouTube Crams Classic Books Into Six-Second Clips Using Wholly New Ad Style
Econsultancy - Can brands tell a story in six seconds? YouTube hopes so
Video Advertising News - YouTube challenges brands