We partnered with Sagmeister & Walsh to create this brand film to relaunch the biggest soft drink in India. We shrank the whole world down because mangoes are a BIG deal in India.
Working with Vice's digital agency Virtue, I creative directed the launch film and keynote event for the release of the One Plus 5T phone.
For the film, we told an anti-manifesto story that gave proper credit to their fans.
For the event, we threw an invite-only warehouse party in Williamsburg complete with a 60' neon phone, global livestream, interactive installations and a Kabuki drop.
I creative directed this launch campaign for Squarespace 7.0 and directed the St. Lucia video.
I creative directed this film festival for YouTube at Sundance. We curated an amazing array of directors from around the world to create six second stories that prove time limits ain't no thang.
I creative directed the integrated launch of Sperry's first new boat shoe in decades, the 7 Seas. We created a brand film, a brand ambassador doc, rich-media digital assets and experiential retail displays. The shoes sold out immediately.
This campaign is a writer's dream. Be fun and witty and that's about it.
Very proud to have created the first US ad for China's #1 beer. Drink beer and make friends, I know I do.
Squarespace wanted to tell costumer stories in OOH and TV that were as beautiful as their websites.
Summoning my inner 16 year old was surprisingly easy.
Google created an incredible platform to bring classrooms into the 21st century but nobody understood its power. We created a short doc of it being used around the world and a digital test drive so tech-wary teachers could understand the benefits.
YouTube asked us to help them make some very dry marketing info interesting, so we added monster make-up, puppies and a glitter gun.
Squarespace came to us for digital ideas to promote the David Lynch Foundation. We conceived this campaign using photographer Sandro and John Malkovich to recreate the most quintessentially Lynchian characters.
Photography by Sandro.
I creative directed this SXSW teaser experience for NIO. You haven't heard of them yet, but as the driverless revolution happens, they stand to be a major player in curated in-car digital experience. We brought this vision to life with a brand film, an interactive simulation booth and a curated gallery feel at our SXSW space.
In 2016, I did a very stupid spoof of Humans of New York that started to get a decent fanbase, but some people complained and I felt bad so I took it down. It now only exists in these jpgs.
I conceived, creative directed and froze my ass off in a ravine for 9 hours for these assets used in-store, online, OOH and broadcast
This was a visual manifesto I wrote that won the business for Arnold NY.
Brand ID pitch for IFC rebrand.