This six second short film was commissioned by YouTube to premiere at SXSW to show off the power of short-form ads.
Creativity (Ad Age) - YouTube Challenges Agencies to Shrink Classic Books Into Six-Second Ads
The Drum - Google mines the value of storytelling
(Brazil) Propmark: YouTube presents classic novels em just six seconds at SXSW
(Canada): Globe and Mail - Google showcases how shorter is sometimes better in digital advertising
MediaPost - Agencies Do 6-Second YouTube 'Classics'
Econsultancy - Can brands tell a story in six seconds? YouTube hopes so
Video Advertising News - YouTube challenges brands
I directed the St. Lucia spot, co-directed the launch spot and was consulting director on the Alex Honnold spot.
A short film I wrote and directed that premiered at the world's largest short film festival, Tropfest, in Prospect Park 2013.
HST are one of my favorite sketch groups and I've been very lucky to have been able to shoot some of their sketches.
I co-directed and creative directed these videos to help YouTube explain to advertisers how their ad buys work. The content was pretty dry so we added some puppies, an air gun and zombie makeup.